For some additional context into how your score ranks compared to others:
60+ You are doing some things well but there are areas for improvement. Focus on the ads that are on your Top 5 list for Cost Per Engagement and DO MORE OF THOSE.
70+ = You're rocking! If your score is 70+ you have several ads that are doing exceptionally well. Identify those using our tool, then do more of those.
80+ = Congratulations! You're at the top of your game. This is a world class score. Focus on making small, incremental changes and of course, stay consistent.
We also put together some great articles and videos with best practices on how you can improve your score, quickly.
Read blog posts to improve your score here:
The Easiest Way to Immediately Improve Your Facebook Ads
The Six Elements of a Perfect Facebook Ad
The Ultimate Facebook Marketing Playbook
Watch videos to improve your score here:
Facebook Ads Best Practices
Facebook Ads Live Review (5 Ads That Crushed It)